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A few weeks ago, when the NBA announced it had worked with sportsbook partners to remove specific wagers, prop bet parlays on games — the kinds of bets that could most easily lead to another betting scandal — there was one big loophole: It did not include the major prediction markets, such as Kalshi and Polymarket. The NBA had no partnership deals with them.
Now it does. The NBA has announced agreements with Kalshi and Polymarket that allow the NBA to have control over what trades on NBA games the markets are allowed to offer. In exchange, those prediction markets officially become the “Preferred Prediction Market Exchange of the NBA,” meaning they can use NBA logos and intellectual property, but more importantly, get official NBA data from Sportradar to operate their markets.
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“Protecting the integrity of the game is our top priority,” Scott Kaufman-Ross, the NBA Head of Media Distribution & Partnerships, said in a statement announcing the deal. “As this category develops, we believe it is important to work constructively with regulators and operators to help ensure that appropriate safeguards are in place.”
As part of the agreement, both Kalshi and Polymarket will work with the NBA to identify suspicious trading and help prevent insider trading, which is what led to the most recent NBA gambling scandals. If needed, the markets will share data with the league for investigations.
The NBA said it sees this deal as a framework for working with prediction markets into the future. Because prediction markets are regulated differently than sports betting sites — prediction markets currently fall under federal regulation, and there isn’t a lot of it, while the states regulate sports betting sites — this deal required a Memorandum of Understanding (MOU) with the United States Commodity Futures Trading Commission (CFTC).
“Announcing our partnership with the NBA is a significant milestone,” Adam Barrick, Head of Sports Partnerships at Kalshi, said in a statement. “The relationship we’ve built together reflects a shared mindset that prioritizes fan engagement, innovation and safety.”
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Source link : https://sports.yahoo.com/articles/nba-announces-partnership-prediction-markets-175630980.html
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Publish date : 2026-10-26 17:56:00
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