Duke Unveils First Ever Sponsorship Logo on Legendary Court

Cameron Indoor Stadium, home of the Duke men’s and women’s basketball programs, is one of the most historic arenas in the history of college basketball.

For the very first time, the court will unveil a sponsorship logo.

Mar 29, 2026; Washington, DC, USA; Duke Blue Devils head coach Jon Scheyer looks on against the UConn Huskies in the first half during an Elite Eight game of the East Regional of the men’s 2026 NCAA Tournament at Capital One Arena. Mandatory Credit: Geoff Burke-Imagn Images | IMAGN IMAGES via Reuters Connect

Duke Announces Partnership With Edward Jones

Duke University athletics has announced a four-year partnership with Edward Jones. Edward Jones has been named the official wealth management partner of Duke basketball. The financial services firm’s agreement with Duke University marks the first time in program history that “Coach K Court” will have a sponsorship logo on it.

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“Edward Jones has approached this partnership with genuine curiosity about what our students and our department need most,” said Duke Vice President and Director of Athletics Nina King. “The breadth of this relationship says a lot about their desire to connect with our community, and the investment in our student-athletes make it clear that Edward Jones will be a meaningful partner with Duke Athletics for years to come.”

Mar 26, 2026; Sacramento, CA, USA; Duke Blue Devils head coach Kara Lawson speaks with the media during a press conference ahead of the Sacramento Regional 2 of the womens 2026 NCAA tournament at Golden 1 Center. Mandatory Credit: Ed Szczepanski-Imagn Images | IMAGN IMAGES via Reuters Connect

The partnership was first announced in June and will run through 2030. The Edward Jones logo will now appear opposite “Coach K Court.” The hospitality area in Cameron Indoor Stadium will now be called “Duke Champions Club Presented by Edward Jones.”

Mar 7, 2026; Durham, North Carolina, USA;Duke Blue Devils fans celebrate a win over the North Carolina Tar Heels at Cameron Indoor Stadium. The…

Source link : https://sports.yahoo.com/articles/duke-unveils-first-ever-sponsorship-212943339.html

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Publish date : 2026-08-31 21:29:00

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