How a small Philly production company brought the Sixers’ hype to life

How a small Philly production company brought the Sixers’ hype to life originally appeared on NBC Sports Philadelphia

When a sports team is starting one of the most anticipated seasons in franchise history, it needs a hype video that does it justice.

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On Tuesday morning, Sixers fans woke up to the team’s 2026 hype video on social media. NBA tip-off was that night, and LeBron James was set to make his Sixers debut. 

The video was a huge hit, with more than 1.25 million views on Instagram and X alone. But the Sixers didn’t ask just any corporation to help piece it together. When outsourcing the project, the team wanted a local production company. 

Enter JTWO Films.

JTWO Films is a small production company based in Old City, and it started over a couple of beers shortly after the 2008 recession. Co-founders Justin Jarrett and Travis Capacete, who both worked in sports production at the time, decided that instead of continuing to look for production assistant jobs in New York or Los Angeles, they’d start their own company. 

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Fast-forward nearly two decades later, they’ve built a small empire and have now launched their most recent of several projects in collaboration with the major Philadelphia sports teams. It’s as Philly an origin story can get.

“Anytime we get to collaborate with a pro sports team, especially one like the Sixers in our backyard, it’s absolutely incredible because we’re all fans here,” co-founder Jarrett said. “It’s kind of like playing in the most fun sandbox you could play in creatively.”

JTWO has worked with the Sixers before, when they produced the visual effects for the team’s 2024-2025 in-arena hype video. This year’s project begame production about two weeks before the regular season.

The Sixers asked JTWO to help piece together a short hype reel that embodies what this Sixers season is all about. The footage outlines themes of community, grit and sports – three major pillars of the City of Brotherly Love. The best part? The Sixers gave JTWO full creative freedom.

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“The Sixers are super collaborative,” Jarrett said. “They reached out to us and said these…

Source link : https://sports.yahoo.com/articles/small-philly-production-company-brought-060000303.html

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Publish date : 2026-10-24 06:00:00

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