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Per a Spurs press release:
“The San Antonio Spurs announced the launch of @LosSpurs, a dedicated Spanish-language Instagram account for the organization. The platform will serve as a digital space catered to Spanish-speaking Spurs fans, with curated content, storytelling and fan engagement efforts. Fans are encouraged to follow the @LosSpurs account to catch the latest news from the team, view exclusive content in collaboration with the Spurs main social accounts and receive information on watch parties, giveaways and more.”
The San Antonio Spurs have made concerted efforts to take the NBA to global heights. They invest time, resources, and energy into efforts in Mexico — everything from basketball camps to community initiatives. And a large percentage of their fanbase back here in San Antonio identify as “crazy Hispanic Fans.”
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Said Jordan Mandelkorn, vice president of marketing, creative and retail for Spurs Sports & Entertainment,
“Our Spanish-speaking fans are a big part of what makes the Spurs family so special, and we want them to feel connected to the team in the language they call their own. Los Spurs gives us a new way to celebrate their passion, share stories that resonate with them and bring fans across San Antonio, Mexico and beyond closer to the Silver & Black.”
The team’s @LesSpurs account, launched in 2025 to cater to French-speaking fans, is the most followed French NBA team account in the league.
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Source link : https://sports.yahoo.com/articles/open-thread-spurs-launch-los-110000525.html
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Publish date : 2026-10-16 11:00:00
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