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Generational fandom, getting fans while they’re young, is not dead. It is alive, well and thriving. That’s one of many ways of looking at what the Brooklyn Nets — and New York Liberty — are doing with the latest expansion of their Brooklyn Basketball training programs.
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Brooklyn Sports & Entertainment, the parent company of the Nets, Liberty and Barclays Center announced Wednesday that its Brooklyn Basketball program is adding three new locations in the Brooklyn neighborhoods of Gowanus, Bushwick and Greenpoint, to its main venue across from Barclays Center. The 18,600 square foot facility, to be known now as the Downtown Brooklyn Basketball Center, remains the centerpiece.
In addition, BSE also noted that it’s expanding its free basketball clinic program with New York City Schools from elementary and middle school to high school as well. It will also develop new links with the Public School Athletic League (PSAL) which manages the school system’s high school athletics, running city’s popular high school tournaments. Brooklyn Basketball already serves 50,000 elementary and middle school students, all of whom get t-shirts branded with the two teams’ logos.
In a statement, BSE described the program improvements as part of the first anniversary observance of the Flabush Avenue location.
“As we celebrate the one-year anniversary of Brooklyn Basketball’s first Training Center, we are proud to build on the more than 50,000 young people we reach through our school and community programming by bringing more opportunities directly into Brooklyn neighborhoods, ” said Marissa Shorenstein, the Chief Operating Officer to BSE. “This expansion reflects our long-term commitment to the community and our belief that every young person should have the opportunity to participate, learn and grow through sport.”
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Whether addressed directly or not in the announcement, the overall program will provide the organization with varied opportunities. That includes marketing generational fandom, engaging with the community and schools … and enhancing business opportunities for the Tsais who are already a leader in…
Source link : https://sports.yahoo.com/articles/brooklyn-basketball-expands-programs-prioritizes-205007806.html
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Publish date : 2026-10-14 20:50:00
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