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Robert Morris wants to be a viral basketball program in 2026-27.
The small suburban Pittsburgh college has had success on its own merits in recent years after a transition from the Northeast Conference to the Horizon League in 2020-21. The Colonials reached the NCAA tournament as a No. 15 seed in 2024-25 and won over 20 games last year while just missing out on a return to the Big Dance.
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Now they’re working with local creator Cullen Honohan on a first-of-its-kind jersey patch partnership in which the primary exchange isn’t money, but exposure. Both to fans and potential recruits.
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Honohan, who lives in the city’s Strip District, has built a huge audience for his All Hail Cullen portfolio of basketball-focused social media accounts. He has over one million followers on TikTok and is nearing half a million on Instagram. Add about 370,000 subscribers on YouTube, and his reach is impressive.
Robert Morris, meanwhile, has struggled to draw fans despite putting a solid product on the floor. The Colonials averaged just 1,411 spectators across 17 home games at the UPMC Events Center, which opened in 2019 and was built to accommodate up 4,000.
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Honohan wants to show that he can change that dynamic and build a greater following both locally and nationally. He plans to develop a video series following the team throughout its upcoming season. In exchange, his logo will appear on the team’s jerseys for each game.
“We want this to be the best basketball spectacle in the city,” Honohan said in a recent interview with USA Today.
Easier said than done. Pittsburgh is a notoriously difficult basketball market. There hasn’t been a viable professional franchise in town in decades. And even Pitt, which made the NCAA tournament 13 times in the 15-year period from 2001-02 to 2015-16, has had trouble filling its building since its move to the ACC a little over a decade ago.
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That hasn’t stopped Honohan from setting down roots in the city. While he frequently travels out of state…
Source link : https://sports.yahoo.com/articles/robert-morris-debuts-first-kind-100652868.html
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Publish date : 2026-08-21 10:06:00
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