Steph Curry’s Li-Ning shoe deal reportedly worth over $400 million

In today’s Dub Hub:

Steph Curry officially announced his new partnership with Chinese shoe company Li-Ning on Monday, calling it the “partnership of a lifetime.” According to ESPN’s Shams Charania, Curry’s agreement with Li-Ning is a 10-year deal, worth over $400 million, officially beginning a new chapter after previously spending the past 12 years with Under Armour.

While Li-Ning may not be as familiar to casual NBA fans as brands like Nike or Adidas, the company has quietly built a strong reputation within basketball circles over the years. The brand has found its most prominent success recently through Hall of Famer Dwyane Wade and his “Way of Wade” signature line. Li-Ning’s basketball roster also includes current NBA players such as Fred VanVleet, CJ McCollum, D’Angelo Russell, and Curry’s Golden State Warriors teammate, Jimmy Butler.

During Curry’s sneaker free agency throughout the 2025-26 season, he was frequently seen testing multiple brands on the court, including several Li-Ning models. YouTube basketball shoe reviewer Foot Doctor Zach recently discussed Curry’s decision to sign with Li-Ning, breaking down what may have gone into the big decision.

However, the most intriguing part of the partnership may be the length of the deal itself. A 10-year commitment at this stage of Curry’s career suggests he may be thinking beyond simply what shoes he will wear over the next few NBA seasons. Given the long-term success of Wade’s signature line well after his retirement, Curry could be viewing Li-Ning as an opportunity to continue expanding Curry Brand globally, long after his playing career eventually comes to an end.

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For more on this and other news around the NBA, here is our latest news round-up for Tuesday, June 2nd:

Warriors News:

Sources: Stephen Curry signs $400M deal with China’s Li-Ning | ESPN

Curry opted for Li-Ning over other pitches from American and foreign companies despite similar financial commitments, including at least one brand that offered more, sources said. One factor in Curry’s ultimate decision was his comfort while testing the shoes of two…

Source link : https://sports.yahoo.com/articles/steph-curry-li-ning-shoe-212133369.html

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Publish date : 2026-06-02 21:21:00

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