NBA News NBA News, Match Reports and Updates
Stephen Curry ended his sneaker free agency Monday by signing a massive new deal with Li-Ning that will expand Curry Brand on a global scale.
According to ESPN’s Shams Charania, the Golden State Warriors superstar has signed a 10-year “landmark” shoe deal with Chinese company Li-Ning, a move that officially ends his brief period on the open market and expands his Curry Brand venture on a global scale.
Steph Curry announces 10-year shoe deal after leaving Under Armour. Getty Images
Per Charania, the agreement “extends his Curry Brand venture globally and encompasses basketball products, athleisure, the ability for Curry to sign athletes under his brand, and a full golf line,” giving Curry unprecedented control and reach within the performance and lifestyle space.
Advertisement
Curry confirmed the partnership on social media, marking the next chapter of a signature brand that began after he parted ways with Under Armour following a 13-year run. In November, he announced he had moved on from that partnership as an opportunity for broader growth rather than a reset.
“Under Armour believed in me early in my career and gave me the space to build something much bigger and more impactful than a shoe,” Curry said in a previous statement. “I’ll always be grateful for that… I’m excited for a future that’s focused on aggressive growth.”
Charania also reported Curry chose Li-Ning over several competing offers after testing shoes tied to NBA peers, including Jimmy Butler and Dwyane Wade, both of whom are associated with the brand.
Advertisement
Li-Ning’s growing NBA footprint already includes players like CJ McCollum and D’Angelo Russell, along with Wade as a longtime ambassador, as the company continues expanding its global sports and lifestyle presence.
Curry missed about two months with a right knee injury, but returned to play for the Warriors in early April. He finished the remainder of the regular season and participated in the team’s play-in games.
Against the Clippers he logged 35 points, one rebound, and four assists. He shot an incredibly efficient 12-for-23 from the field (including 7-for-12…
Source link : https://sports.yahoo.com/articles/warriors-steph-curry-signs-10-222029285.html
Author :
Publish date : 2026-06-01 22:20:00
Copyright for syndicated content belongs to the linked Source.
