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Steph Curry continues to connect from long range. Even when it comes to shoe deals.
The Golden State Warriors star signed a 10-year endorsement contract with Chinese company Li-Ning, according to ESPN’s Sham Charania, citing industry sources on Monday, June 1.
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Curry, 38, confirmed his partnership with the Chinese Company with a video posted on social media.
“The next stage is set,’’ Curry said in the video.
During Curry’s 17-year NBA career, he has remained loyal to the Warriors but been more flexible with his endorsement deals.
Curry began his NBA career in 2009 with a Nike deal that lasted four years. He left the Swoosh for Under Armour, and that relationship lasted until Curry and the company parted ways in 2025.
Now Curry is taking his brand overseas by signing what ESPN characterized as “landmark’’ deal at Li-Ning that “expands his Curry Brand venture globally.’’
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Before NBA glory: How Jordan, Bird, Magic and Curry ruled in college
Magic Johnson
college dominance: Led Michigan State to the 1979 NCAA Championship, defeating Larry Bird’s Indiana State.
NBA: 5× NBA champion in 1980, 1982, 1985, 1987 and 1988 with the Los Angeles Lakers. 3× NBA Finals MVP in 1980, 1982 and 1987. 3× NBA Most Valuable Player in 1987, 1989 and 1990. 12× NBA All-Star: 1980, 1982-1992. 2× NBA All-Star Game MVP in 1990 and 1992. Inducted into the Basketball Hall of Fame in 2002.
(NCAA: Malcolm Emmons, Imagn Images ; NBA: Rick Stewart/Allsport, Getty Images)
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Before NBA glory: How Jordan, Bird, Magic and Curry ruled in college
Magic Johnson
college dominance: Led Michigan State to the 1979 NCAA Championship, defeating Larry Bird’s Indiana State.
NBA: 5× NBA champion in 1980, 1982, 1985, 1987 and 1988 with the Los Angeles Lakers. 3× NBA Finals MVP in 1980, 1982 and 1987. 3× NBA Most Valuable Player in 1987, 1989 and 1990. 12× NBA All-Star: 1980, 1982-1992. 2× NBA All-Star Game MVP in 1990 and 1992. Inducted into the Basketball Hall of Fame in 2002.
(NCAA: Malcolm Emmons, Imagn Images ; NBA: Rick Stewart/Allsport, Getty Images)
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Publish date : 2026-06-01 22:50:00
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