MAAC announces rebrand to The Metro Conference

NOTE: This story has been updated with additional reporting.

As Commissioner Travis Tellitocci and the Metro Atlantic Athletic Conference hosted the NCAA Tournament in Buffalo back in March, he kept hearing one question from others in the college athletics space. He even said he heard it from competing coaches.

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What would the MAAC’s new name be?

And I’ve lived this as well. Since November, when the MAAC announced this project, and later, February, when Mid-Major Madness reported on an initial timeline thanks to an exclusive interview with Tellitocci, he and I have been followed by that question.

What logo would the 13 schools – Canisius, Fairfield, Iona, Manhattan, Marist, Merrimack, Mount St. Mary’s, Niagara, Quinnipiac, Rider, Sacred Heart, Saint Peter’s, and Siena – have on their uniforms?

On Thursday, we finally got our answer — officially. The league will be called The Metro Conference, starting on July 1.

It’s no secret that the MAAC wanted to change its name to avoid confusion with the Mid-American Conference.

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“As we’ve gone through the process,” Tellitocci told Mid-Major Madness in February. “Something that somebody said that I thought was really good, is if you have a 30-second elevator pitch to promote the MAAC, you’re spending the first 15 seconds talking about who we’re not as opposed to who we are.”

He hopes that the new name will untether the conference from its midwestern neighbor.

“The goal of this project was to establish a bold and clear identity that eliminated longstanding confusion surrounding the Conference’s name,” Tellitocci said in a release. “Throughout this process, we wanted to create a brand that better positions the Conference for the future while still honoring the tradition and foundation that have defined this league for the past 45 years. We are excited about this next chapter and the future of the Metro Conference.”

The initiative was chaired by Mount St. Mary’s president Dr….

Source link : https://sports.yahoo.com/articles/maac-announces-rebrand-metro-conference-175543659.html

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Publish date : 2026-05-28 17:55:00

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