An outrageous owner and savvy businessman, Ted Turner reshaped the sports world

ATLANTA (AP) — Ted Turner was a sportsman of all types, a world champion in sailing and a World Series-winning owner in baseball.

He famously owned the Atlanta Braves, leveraging his ownership of the TBS superstation to broadcast their games across the country, all while showcasing his outsized personality at a time when many owners stayed behind the scenes.

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Turner, who died Wednesday, bought the struggling Braves in the 1970s, put the team on his then-tiny TV station and then sold the signal to cable systems nationwide.

“He effectively transformed the Braves into a team with a national reach and set the table for ways that local teams have now gained more of a national footprint,” said Travis Vogan, a sports media professor at the University of Iowa.

With a burgeoning fanbase that stretched far beyond the South, the Braves turned into a World Series mainstay during the 1990s, and Turner finally hoisted the Commissioner’s Trophy in 1995 before selling the franchise the next year.

In a statement Wednesday, MLB Commissioner Rob Manfred called Turner a “visionary whose impact on the media landscape transformed how fans experience sports.”

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Turner also once owned the NBA’s Atlanta Hawks and NHL’s Atlanta Thrashers, and the rest of his sports interests were about as varied as could be — everything from professional wrestling to sailing to the Olympics.

He tried to make the 1964 Olympic sailing team, won a world sailing championship in 1971 off the coast of Long Island and skippered the winning entry in the 1977 America’s Cup — the most famous yachting competition in the world.

“There will never be a time in my life as good as this time,” he said when told he would skipper in the America’s Cup that year. “I can’t believe all this is really happening to me.”

A ‘swashbuckling’ owner

Turner always wanted to be part of the action and famously named himself owner-manager of the Braves in 1977. Atlanta had lost 16 straight, and Turner told manager Dave Bristol to take a few days off. Turner took over, and the Braves lost 2-1 to the Pittsburgh Pirates to extend their…

Source link : https://sports.yahoo.com/articles/outrageous-owner-savvy-businessman-ted-213056014.html

Author : R.J. RICO and TIM REYNOLDS

Publish date : 2026-05-06 21:30:00

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