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College basketball has changed dramatically and is now very much a full-fledged business. What was once a league that restricted student athletes from earning money has evolved into a revenue-driven industry where programs and players alike are finding new ways to capitalize on their visibility.
Duke has been one of the premier programs in college basketball for decades, and the Blue Devils have taken another bold step forward. Duke Basketball has signed a multi-year video deal with Amazon, making the program Prime Video’s first college sports partner. Under the agreement, Prime Video will exclusively broadcast three Duke neutral-site, non-conference games per season during the contract.
Mar 29, 2026; Washington, DC, USA; Duke Blue Devils head coach Jon Scheyer looks on against the UConn Huskies in the first half during an Elite Eight game of the East Regional of the men’s 2026 NCAA Tournament at Capital One Arena. Mandatory Credit: Geoff Burke-Imagn Images | Geoff Burke-Imagn Images
The scheduled matchups include a game against UConn on November 25th, Michigan on December 21st, and Gonzaga on February 20th. All three games will be played on neutral courts.
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Why This Deal Works for Duke
Duke Blue Devils head coach Jon Scheyer yells down court Saturday, March 21, 2026, during the NCAA Men’s Basketball Tournament second round game against the TCU Horned Frogs at Bon Secours Wellness Arena in Greenville, South Carolina. | Alex Martin/Greenville News / USA TODAY NETWORK via Imagn Images
The partnership benefits both sides in clear ways. For Amazon, the deal represents a significant step into live college sports broadcasting. The company has held the rights to broadcast NFL games since the 2017 season, secured NBA broadcasting rights beginning with the 2025-26 season, and broadcast The Masters for the first time this year. Adding college basketball to that portfolio strengthens Amazon’s position as a major player in live sports media.
For Duke, the visibility and financial…
Source link : https://sports.yahoo.com/articles/duke-basketball-signs-groundbreaking-broadcast-190232721.html
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Publish date : 2026-04-30 19:02:00
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