The Chicago Bulls now have a chance to gain relevance. Will they take it?

Ding-dong, the witch is dead.

That might be the reaction among Chicago Bulls fans, as the organization announced the firing of Artūras Karnišovas and Marc Eversley, the team’s two leading executives.

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To be fair, the reaction is appropriate, as the duo bordered on incompetent during their six-year tenure, refusing to choose a direction for the Bulls and failing to secure a single first-round selection while trading Zach LaVine, DeMar DeRozan, Nikola Vučević, Coby White, Ayo Dosunmu and Alex Caruso.

However, while Bulls fans might celebrate the news, all is still not right in Chicago.

Once upon a time, the Chicago Bulls logo meant something. (Photo by Bobby Goddin/Getty Images)

(Bobby Goddin via Getty Images)

Bulls ownership remains

The people in charge of hiring decision-makers, the Reinsdorf family, have proven woefully inept.

They kept around Gar Forman and John Paxson at least seven years too long before making the change to Karnišovas and Eversley, and they should have removed this duo two or three years ago after they proved to be horribly overmatched in the tactics of trade negotiations.

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The Reinsdorfs — led by Michael, the son of Jerry, who oversaw the Michael Jordan era — have a reputation of focusing on the financial aspect more than the actual on-court product.

With fans becoming increasingly apathetic and disinterested in the Bulls, the skeptical approach here is they saw the firing of Karnišovas and Eversley as an attempt to lure fans back in, to earn yet another quick buck by dangling the carrot of hope in front of the United Center crowd.

If that is the case, that won’t be good enough.

The fan base is more critical than ever, and rightly so. It will take nothing short of complete devotion to get the brand of the Bulls back to where it once was, and that means ownership buy-in on a basketball level.

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So, what’s the play?

The Bulls could go a myriad of ways, including targeting Masai Ujiri, who won a title with Toronto in 2019, or they could go hunting within established front offices for young executives who understand the value of data, scouting and finding…

Source link : https://sports.yahoo.com/nba/article/the-chicago-bulls-now-have-a-chance-to-gain-relevance-will-they-take-it-203024687.html

Author : Morten Stig Jensen

Publish date : 2026-04-06 20:30:00

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