UConn basketball teams could cost furniture store millions

The Connecticut men’s and women’s basketball teams each are one victory away from the championship game of the NCAA Tournament, and that could be very expensive for a furniture store, an insurance company or both.

Jordan’s Furniture, a company based in Massachusetts, will be on the hook for $50 million if both win their first games of the Final Four and advance to the championship games, according Eliot Tatelman, the former CEO whose sons run the company.

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The men’s team plays Illinois Saturday, April 4 and the women’s team plays the winner of the Elite Eight game between South Carolina and TCU.

“We have insurance,” Tatelman told USA TODAY Sports. “We want them to win.”

The customers and the men’s team had a close call Sunday, when UConn beat Duke on Braylon Mullins’ last-second, 35-footer.

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Braylon Mullins’ late game-winner lifts UConn past Duke

UConn Huskies guard Braylon Mullins (24) hits a go-ahead three-point basket late in the second half during an Elite Eight game of the East Regional of the men’s 2026 NCAA Tournament at Capital One Arena.

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Braylon Mullins’ late game-winner lifts UConn past Duke

UConn Huskies guard Braylon Mullins (24) hits a go-ahead three-point basket late in the second half during an Elite Eight game of the East Regional of the men’s 2026 NCAA Tournament at Capital One Arena.

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Braylon Mullins’ late game-winner lifts UConn past Duke

UConn Huskies guard Braylon Mullins (24) hits a go-ahead three-point basket late in the second half during an Elite Eight game of the East Regional of the men’s 2026 NCAA Tournament at Capital One Arena.

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Braylon Mullins’ late game-winner lifts UConn past Duke

Braylon Mullins #24 of the UConn Huskies celebrates after shooting the game-winning three point basket during the second half of a game against the Duke Blue Devils in the Elite Eight of the 2026 NCAA Men’s Basketball Tournament at Capital One Arena on March 29, 2026 in Washington, DC

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Braylon Mullins’ late game-winner lifts UConn past Duke

Braylon Mullins #24 celebrates with Malachi Smith #0 of the UConn Huskies after shooting the game-winning three point…

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Publish date : 2026-03-30 18:03:00

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