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As the NBA has evolved, so too has its midseason showcase.
The league’s 75th All-Star Game takes place Sunday at Intuit Dome and Kelly Flatow, executive vice president and head of the events group at the NBA noted how things have changed since the last time the event was in Los Angeles.
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“This will be my 20th All-Star and I joined the events group in 2016, so I was responsible for All-Star when it was here at Staples Center in 2018,” she said. “So it’s great to be back in L.A.”
There is plenty in store for the public this year — both in Inglewood and the downtown area.
One key component of the All-Star spectacle is NBA Crossover — a chance for fans to experience the sport through pop culture, fashion, technology, music and entertainment.
“Every year All-Star grows in different shapes and forms,” Flatow said. “What we used to call a weekend is now an entire week. In fact, the Clippers have done an incredible job making All-Star an entire season long celebration of the game.”
Ludacris, performing at One Musicfest at Piedmont Park in Atlanta in October, will be the featured artist at NBA Crossover on Friday at the Convention Center. (Paul R. Giunta / invision / via Associated Press)
In November, the organization launched a three-on-three tournament, 75 days ahead of what will be the 75th game. It initiated “Homecourt Hoops,” a program which has given away 75 outdoor hoops every day. At the Rising Stars mini-tournament Friday, Clippers chairman Steve Ballmer and NBA commissioner Adam Silver will give out the final set of hoops to deserving families.
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“We look at this as a global celebration of the game and given the unique geography of this city it’s important to cover as much of the greater Los Angeles area as possible,” Flatow said. “You’ll see that with our key venues.
“Obviously we’re showcasing Intuit Dome and also the Kia Forum where we’ve held two All-Star Games in the past and this coming weekend we’re going to hold a series of events there. On Friday night we have the celebrity game, which has always been a mainstay of our All-Star festivities,…
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Publish date : 2026-02-11 12:00:00
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