Former first daughter Barbara Bush doing her ‘dream job’ at NBA All-Star Weekend in L.A.

The NBA All-Star Game at Intuit Dome is days away, and no one is looking forward to it more than Barbara Bush, daughter of former President George W. Bush and the NBA’s vice president of social impact. She found her “dream job” and is loving every minute of it.

“I played basketball until fifth grade. I grew up in Dallas and everyone watched the Mavericks. Then when I moved to Austin it was all about UT,” she said, referring to the University of Texas. “I never thought I’d work in basketball. For most of my career I’ve worked in global health with nonprofits. During COVID, I started paying more attention to the NBA as it utilized its arenas for vaccination sites and voting centers since you could be socially distanced and compliant by using them.”

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While representing the foundation for which she worked, Bush attended meetings with NBA executives and sought ways to work together.

“I became more and more interested in what they were building,” she recalled. “So serendipitously I mentioned ‘If you ever have an opening, I’d love to go through the recruiting process and see what happens.’ One year later there was an opening, I applied, and I’ve been with the NBA for about three years now.”

Bush was promoted to her present position in 2023. Collaborating with the Clippers, she is overseeing this year’s All-Star youth and development programming and social impact initiatives, beginning with Thursday’s NBA Cares State Farm Assist Tracker Legacy Project Dedication in celebration of the YMCA’s 175-year anniversary at Weingart YMCA Wellness & Aquatic Center in South L.A.

“The YMCA’s been a great partner with the Clippers for years and years and we feel a strong affinity to the Y, given that our sport was created at a YMCA, so it’s been part of the story of the NBA itself,” Bush said. “We, the National Basketball Players Assn. and the Clippers, are renovating youth-serving spaces, including a STEM lab, teen center and basketball court.”

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Publish date : 2026-02-09 12:00:00

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