As Sudan burns, the NBA’s embrace of the UAE shows how sport enables atrocity

As paramilitary fighters from the brutal Rapid Support Forces (RSF) overran the largest city in western Sudan – carrying out mass executions, rapes and ethnic cleansing with weapons supplied by the United Arab Emirates – the NBA’s annual in-season tournament, the Emirates NBA Cup, tipped off on Halloween night, proudly sponsored by the very same Gulf state.

The tournament is the most visible example of the NBA’s expanding partnership with the UAE – a partnership that includes annual preseason games in Abu Dhabi, a lucrative sponsorship deal with Emirates airlines, and plans for a new NBA Global Academy at NYU’s Abu Dhabi campus.

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Larger deals are expected to follow. The NBA is reportedly seeking Abu Dhabi’s investment in a new NBA-branded European league, which could launch as early as 2027.

This blossoming partnership has already paid dividends for both sides: the NBA has gained a deep-pocketed investor, while the UAE has found a willing partner to help further normalize its autocratic regime, especially now that it is facing accusations of inflaming genocide in Sudan.

For its part, the NBA says it is following advice from the US government on its relationship with the UAE.

“Basketball has a century-long history in the Middle East, and our activities in the UAE – which include bringing live NBA games to fans in the region and teaching the fundamentals and values of the game to thousands of boys and girls annually – are consistent with our efforts to engage fans and aspiring players in more than 200 countries and territories around the world,” a league spokesperson told the Guardian. “We will continue to rely on US state department guidance everywhere we operate.”

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Beneath its image of opulence and modernity, the UAE enforces silence with an iron fist. Dissidents and human rights advocates languish in prisons on arbitrary charges, punished for daring to oppose the state. The nation’s economic prosperity rests on the backs of migrant laborers, who make up 88% of the workforce and who toil with few rights and little recourse against abuse.

The UAE’s influence…

Source link : https://sports.yahoo.com/articles/sudan-burns-nba-embrace-uae-090028515.html

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Publish date : 2025-12-13 09:00:00

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