Cincinnati Bearcats basketball playing for NIL money at Crown in Vegas

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UC Bearcats coach Wes Miller on playing in College Basketball Crown

Cincinnati Bearcats coach Wes Miller on playing in College Basketball Crown in Las Vegas March 31-April 6

If the University of Cincinnati Bearcats men’s basketball team can extend its stay at the College Basketball Crown tournament until April 6, they could be in line for a $300,000 Name, Image, Likeness package (NIL).

The College Basketball Crown announced a first-of-its-kind NIL endorsement opportunity for a postseason college basketball tournament with the launch of the Vivid Seats Ambassador Program. Presented by Vivid Seats, the tournament’s official ticketing provider, the groundbreaking NIL initiative will award student-athletes from the tournament’s top four finishing teams with brand ambassador endorsement deals.

The Cincinnati Bearcats open in the Crown tournament Tuesday, April 1 at 3 p.m. (Eastern) against DePaul. A win would move them to the next round April 3 vs. the UCF/Oregon State winner. Two wins would put them “in the money” in the semifinals on Saturday, April 5 vs. the winner of Colorado vs. Villanova or the winner of Tulane vs. USC.

How much can College Basketball Crown teams make in Las Vegas?

The Vivid Seats Ambassador Program offers $500,000 in NIL brand ambassador deals, rewarding the top four teams:• Champion (Primary Ambassador Team): $300,000 NIL package• Runner-up (Secondary Ambassador Team): $100,000 NIL package• Semifinalists (Third and fourth Ambassador Team who do not advance to finals): $50,000 NIL package each.

Participating student-athletes will engage as brand ambassadors on behalf of Vivid Seats. Athletes from qualifying teams will have opportunities to leverage their name, image, and likeness through various marketing campaigns, including social media activations and more.

“This initiative represents an innovative shift in college basketball’s postseason landscape,” Jordan Bazant, Executive Vice President, FOX Sports, and board member of the College Basketball…

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Publish date : 2025-03-26 23:41:00

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