Carmelo Anthony is still Melo

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Carmelo Anthony is far more than just a basketball legend and future Hall of Famer. He’s a cultural icon who wrote the blueprint for the modern athlete/entrepreneur. Now, three years after his retirement, he’s built a sustainable business empire on the core principles that made him one of the most beloved, respected and successful players of a generation.

Melo was always a step ahead on and off the court. As a high school phenom at Oak Hill Academy, he immediately focused on giving back to his native Baltimore. Then, as he took over the league and became one of the greatest scorers ever to live, Melo always set his goals even higher than his three Olympic gold medals, 10 All-Star appearances, and legacy as Jordan Brand’s first signature athlete. He set out to change the way the modern athlete built out businesses, setting the stage for the modern empire he oversees today.

“He was always a visionary,” Asani Swann, Anthony’s business partner with whom he’s worked side by side for 16 years, said. “Melo was ahead of his time.”

The seeds were planted early for a budding and blooming business portfolio rooted in Melo’s north star values of thoughtfulness, curiosity, authenticity, determination, adaptability and inclusion.

“They have to want to mess with you,” Anthony said. “They have to believe in what you have going on. People know that whatever product I put out there is going to be true to myself and something I believe people would enjoy.”

As he prepares to secure his Hall spot in Springfield, an honor he sees as the crowning achievement of his brilliant career, Carmelo Anthony is, in many ways, just getting started.

Meet the many modes of Melo.

(Joe Perri/Boardroom)

Ahead of his time

Anthony was born in Red Hook, Brooklyn, in 1984, but raised on the west side of Baltimore near the Murphy Homes Projects, where they filmed the iconic HBO series The Wire. He first met longtime manager Bay Frazier when he was a short, skinny 10-year-old, but became a close friend and confidant by the time Melo was 15, when he sprouted into a 6-foot-5 dynamo who quickly became Maryland’s best boys’ basketball…

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Source link : https://ca.sports.yahoo.com/news/carmelo-anthony-is-still-melo-180019301.html

Author : Yahoo Sports

Publish date : 2025-02-13 18:00:00

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