Team Luka: A look at the people that are part of Doncic’s inner circle

[ad_1]

Luka Doncic has yet to play for the Lakers, but he’s expected to make his debut on Monday night. (Wally Skalij / Los Angeles Times)

When the Lakers traded for Luka Doncic more than a week ago, they did more than acquire a star player. The organization added a player that it anticipates being the face of the Lakers for years to come.

And that type of player, well, he doesn’t come alone.

When the Lakers signed LeBron James in 2018, agent Rich Paul, business manager Maverick Carter, trainer Mike Mancias and trusted confidante Randy Mims had important roles in and around the organization. And now that the Lakers have Doncic, a new support team is a part of the story.

“We’re going to partner with him and I should mention, too, his amazing team who is now part of our family led by Lara Beth [Seager] and Bill Duffy and the rest of the folks that are here today,” Rob Pelinka said in Doncic’s introductory news conference. “When we make decisions around superstar players, we partner and collaborate with them and that will be our process.”

So who are the key figures on Doncic’s team? Here’s a quick look:

Lara Beth Seager, chief brand officer and business manager

Agent Bill Duffy and business manager Lara Beth Seager are part of new Lakers star Luka Doncic’s inner circle. (Jerod Harris / Getty Images for WME)

Seager has worked with Doncic since 2020, managing his biggest endorsement deals with Jordan Brand, Gatorade and Panini. She’s the CEO of the Luka Doncic Foundation and 77X, his creative company. If it’s important to Doncic, Seager is involved.

Before working with Doncic, Seager worked with Mavericks legend Dirk Nowitzki to produce some of the biggest moments late in his career like his final home game, his jersey retirement and the planning and unveiling of his statue.

Bill Duffy and Quique Villalobos, agents

A longtime NBA agent, the Naismith Memorial Basketball Hall of Fame included Duffy on its ballot for the Class of 2025 as a contributor to the game.

After starring at Santa Clara and being selected in the 1982 NBA draft by Denver, Duffy moved into representation and has a client list that’s included…

[ad_2]
Source link : https://sports.yahoo.com/team-luka-look-people-part-110007571.html

Author : LA Times

Publish date : 2025-02-10 11:00:00

Copyright for syndicated content belongs to the linked Source.